A Reliance Fresh Veggie Mall at Godhra
This rumour is doing the rounds that Godhra, Gujarat will soon have a Reliance Fresh veggie mall. People say that it's a good thing, it'll break the monopoly of the local sabzi mandi traders, bring down veggie prices and benefit consumers coz veggie malls like Adani and Subheeksha sell vegetables cheap.
The point is that consumers always benefit. And Reliance will replace the existing monopoly of the mandi with one of its own. It'll buy veggies at higher prices from farmers for the first year or two, driving out the sabzi mandi guys who don't have the cash reserves to compete with this mammoth, and capture the market. After driving out other big buyers, it'll lower the prices it offers farmers who won't have alternative buyers. If Adani and Subheeksha and Big Bazaar don't have the scope to venture into a small town like Godhra, Reliance will hike up consumer prices to the levels they were at in sabzi mandi time, profiting from both ends.
I don't know if all this will come true, but I hate the thought of a glass-cased, lit-up, air-conditioned,plastic-trayed mall. The point of a market/bazaar is that it's where rich and poor, big and small, urban and rural, basti (slum) and apartment, interact- haggle, quibble, say 'oops', or 'rasta deejiye' or 'zara hatiye' or 'those look 3 days old'. That's why I hate malls in America and that's what sellers at farmers' markets try to recreate very deliberately, engaging in somewhat contrived conversations, fully aware that consumers come to them for the whole 'alternative' experience and the human contact. Malls allow the rich and the middle class to cocoon themselves from the poor, to pretend they don't know how the other half lives.
Ah! Now I know why those trips to Schnucks and Target sometimes made me sick, apart from getting stifled from the air-conditioned shuttle rides.
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